Creative Challenge
Frey’s came to us with a creative challenge. They deeply value understanding and listening to their customers, recognizing that more meat consumers are becoming ethically conscious about animal treatment before processing. To address this, Frey’s wanted to assure their customers that their animals are kept in excellent conditions and handled humanely. They decided to create a separate organization dedicated entirely to promoting and committing to the “humanely handled” movement.
The creative mission was to build a complete brand identity for the new organization. This included crafting a name, designing brand visuals, developing channels to spread the movement’s message, and creating a website where consumers could actively support healthier, more humane animal farming practices—ensuring animal welfare remains a top priority.
